Perreault, William D. <br/><br/>
Basic marketing : a marketing strategy planning approach / 
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy 
 - 18th ed. 
 -  McGraw-Hill/Irwin  2011 
<br/><br/>27156 
<br/><br/><label>ISBN: </label>9780071221108 
<br/><br/><label>Source: </label> Gift 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF  / 5415