TY  - GEN
AU  - Perreault, William D.
AU  - Cannon, Joseph P.
AU  - McCarthy, E. Jerome
TI  - Basic marketing : a marketing strategy planning approach
SN  - 9780071221108
AV  - HF 5415
PY  - 2011///
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - 27156
ER  -