Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong 
 - 17th ed. 
 -  Pearson  2017 
<br/><br/>27168 
<br/><br/> http://library.help.edu.my/ 
<br/><br/><label>ISBN: </label>9781292220239 
<br/><br/><label>Source: </label> Inv-2018-01-23 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF  / 5415