TY  - GEN
AU  - Kotler, Philip
AU  - Kartajaya, Hermawan
AU  - Setiawan, Iwan
TI  - Marketing 4.0 : moving from traditional to digital
SN  - 9781119341208
AV  - HF 5415
PY  - 2017///
PB  - John Wiley
KW  - Marketing
KW  - Internet marketing
N1  - 27212
ER  -