TY  - GEN
AU  - Roll, Martin
TI  - Asian brand strategy : building and sustaining strong global brands in Asia
SN  - 9781137359162
AV  - HD 69
PY  - 2015///
PB  - Palgrave Macmillan
KW  - Brand name products - Asia - Management
KW  - Brand name products - Asia - Marketing
N1  - 27291
ER  -