Malhotra, Naresh K. <br/><br/>
Marketing research : an applied approach / 
Naresh K. Malhotra, Daniel Nunan, David F. Birks 
 - 5th ed. 
 -  Pearson Education  2017 
<br/><br/>27336 
<br/><br/><label>ISBN: </label>9781292103129 
<br/><br/><label>Source: </label> Inv-2018-05-19 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research - Methodology
<br/><br/><label>LC Class. No.: </label>HF  / 5415.2