TY  - GEN
AU  - Malhotra, Naresh K.
AU  - Nunan, Daniel
AU  - Birks, David F.
TI  - Marketing research : an applied approach
SN  - 9781292103129
AV  - HF 5415.2
PY  - 2017///
PB  - Pearson Education
KW  - Marketing research
KW  - Marketing research - Methodology
N1  - 27336
ER  -