TY  - GEN
AU  - Clow, Kenneth E.
AU  - Baack, Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9781292222691
AV  - HF 5415.123
PY  - 2018///
PB  - Pearson
KW  - Communication in marketing
KW  - Advertising
N1  - 27378
ER  -