Smith, P. R. <br/><br/>
Marketing communications : an integrated approach / 
P. R. Smith 
 -  Kogan Page Ltd.  1993 
<br/><br/>27397 
<br/><br/><label>ISBN: </label>9780749407759 
<br/><br/><label>Source: </label> Gift 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF  / 5415.123