Belch, George E. Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch - 11th ed. - McGraw-Hill Education 2018 27427 ISBN: 9781259921698 Source: Inv-2018-08-08 Subjects--Topical Terms: AdvertisingSales promotionCommunication in marketing LC Class. No.: HF / 5823