TY  - GEN
AU  - Zimmerman, Alan S.
AU  - Blythe, Jim
TI  - Business to business marketing management : a global perspective
SN  - 9781138680760
AV  - HF 5415.13
PY  - 2018///
PB  - Routledge
KW  - Marketing - Management
KW  - Industrial marketing - Management
N1  - 27574
ER  -