TY  - GEN
AU  - Scott, David Meerman
AU  - EBSCO
TI  - (The) new rules of marketing and PR : how to use social media, online video, mobile applications, blogs, newsjacking, and viral marketing to reach buyers directly
SN  - 9781119362449
AV  - HF 5415.1265
PY  - 2017///
PB  - Wiley
KW  - Internet in public relations
KW  - Internet marketing
N1  - 27710
N2  - http://library.help.edu.my
ER  -