TY  - GEN
AU  - Katz, Helen
TI  - (The) media handbook : a complete guide to advertising media selection, planning, research, and buying
SN  - 9781138689169
AV  - HF 5826.5
PY  - 2017///
PB  - Routledge
KW  - Advertising media planning
KW  - Mass media and business
KW  - Marketing channels
N1  - 27834
ER  -