International marketing / 
Philip R. Cateora ... [et al.] 
 - 18th ed. 
 -  McGraw-Hill Education  2020 
<br/><br/>27889 
<br/><br/><label>ISBN: </label>9781260547870 
<br/><br/><label>Source: </label> Rec-2019-06-12 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises<br/>Intercultural communication
<br/><br/><label>LC Class. No.: </label>HF  / 1009.5