Kelley, Larry D. <br/><br/>
Advertising media planning : a brand management approach / 
Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan 
 - 4th ed. 
 -  Routledge  2015 
<br/><br/>27972 
<br/><br/><label>ISBN: </label>9780765640901 
<br/><br/><label>Source: </label> Rec-2019-07-15 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Advertising media planning<br/>Brand name products
<br/><br/><label>LC Class. No.: </label>HF  / 5826.5