TY  - GEN
AU  - Kelley, Larry D.
AU  - Jugenheimer, Donald W.
AU  - Sheehan, Kim Bartel
TI  - Advertising media planning : a brand management approach
SN  - 9780765640901
AV  - HF 5826.5
PY  - 2015///
PB  - Routledge
KW  - Marketing
KW  - Advertising media planning
KW  - Brand name products
N1  - 27972
ER  -