Neumeier, Marty
(The) brand flip : why customers now run companies - and how to profit from it : a whiteboard overview /
Marty Neumeier
- New Riders 2016
27973
9780134172811
Rec-2019-07-15
Product management
Brand loyalty
Consumers
Branding (Marketing)
Relationship marketing
Customer relations
HF / 5415.32