TY  - GEN
AU  - Neumeier, Marty
TI  - (The) brand flip : why customers now run companies - and how to profit from it : a whiteboard overview
SN  - 9780134172811
AV  - HF 5415.32
PY  - 2016///
PB  - New Riders
KW  - Product management
KW  - Brand loyalty
KW  - Consumers
KW  - Branding (Marketing)
KW  - Relationship marketing
KW  - Customer relations
N1  - 27973
ER  -