Wirtz, Jochen <br/><br/>
Services marketing : people, technology, strategy / 
Jochen Wirtz, Christopher Lovelock 
 - 8th ed. 
 -  World Scientific Publishing  2016 
<br/><br/>28050 
<br/><br/><label>ISBN: </label>9781944659011 
<br/><br/><label>Source: </label> Rec-2019-09-18 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions - Marketing<br/>Service industries - Marketing<br/>Customer service
<br/><br/><label>LC Class. No.: </label>HD  / 9980.5