TY  - GEN
AU  - Wirtz, Jochen
AU  - Lovelock, Christopher
TI  - Services marketing : people, technology, strategy
SN  - 9781944659011
AV  - HD 9980.5
PY  - 2016///
PB  - World Scientific Publishing
KW  - Professions - Marketing
KW  - Service industries - Marketing
KW  - Customer service
N1  - 28050
ER  -