TY  - GEN
AU  - Persuit, Jeanne M.
TI  - Social media and integrated marketing communication : a rhetorical approach
SN  - 9781498516167
AV  - HF 5415.12
PY  - 2013///
PB  - Lexington Books
KW  - Marketing - Social aspects
KW  - Social media
KW  - Communication - Technological innovations
KW  - Communication in marketing
N1  - 28089
ER  -