TY  - GEN
AU  - Minsky, Laurence
AU  - Geva, Ilan
AU  - PP
TI  - Global brand management : a guide to developing, building and managing an international brand
SN  - 9780749483609
AV  - HD 69
PY  - 2020///
PB  - Kogan Page Ltd.
KW  - International business enterprises - Management
KW  - Brand name products - Management
KW  - Brand name products - Management - Case studies
N1  - 28166
ER  -