TY  - GEN
AU  - Smith, PR
AU  - Zook, Ze
AU  - PP
TI  - Marketing communications : offline and online integration, engagement and analytics
SN  - 9780749473402
AV  - HF 5415.12
PY  - 2016///
PB  - Kogan Page Ltd.
KW  - Communication in marketing
N1  - 28167
ER  -