TY  - GEN
AU  - Ryan, Damian
AU  - EBSCO
TI  - Understanding digital marketing : marketing strategies for engaging the digital generation
SN  - 9780749478445
AV  - HF 5415
PY  - 2017///
PB  - Kogan Page
KW  - Internet marketing
KW  - Social media
KW  - Strategic planning
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
KW  - BUSINESS & ECONOMICS / Advertising & Promotion
N1  - 28234
N2  - https://library.help.edu.my
UR  - https://helpliveedu.sharepoint.com/:f:/s/LibraryRepository/EgJam1ssi35Jnc8P1Nnl3aoBAKvv2NjXvdSoDKvE-04sVw?e=oglX80
ER  -