Anderson, James C. <br/><br/>
Business market management : understanding, creating, and delivering value / 
James C. Anderson, James A. Narus, Das Narayandas. 
 - 3rd ed. 
 -  Pearson Education  2009 
<br/><br/>28297 
<br/><br/><label>ISBN: </label>9780132089968 
<br/><br/><label>Source: </label> Rec-2020-01-31 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.
<br/><br/><label>LC Class. No.: </label>HF  / 5415.12