Social marketing in action : cases from around the world / 
Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil, editors 
 -  Springer  2019 
<br/><br/>28362 
<br/><br/> http://library.help.edu.my/ 
<br/><br/><label>ISBN: </label>9783030130206 
<br/><br/><label>Source: </label> Gift 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management - Study and teaching<br/>Market research<br/>Motivation research (Marketing)
<br/><br/><label>LC Class. No.: </label>HF  / 5414