Kumar, V. <br/><br/>
Customer relationship management : concept, strategy, and tools / 
V. Kumar, Werner Reinartz 
 - 3rd ed. 
 -  Springer  2018 
<br/><br/>28370 
<br/><br/> http://library.help.edu.my/ 
<br/><br/><label>ISBN: </label>9783662553817 
<br/><br/><label>Source: </label> Gift 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations - Management<br/>Big data<br/>Leadership
<br/><br/><label>LC Class. No.: </label>HF  / 5415