TY  - GEN
AU  - Kumar, V.
AU  - Reinartz, Werner
AU  - Springer - (Obtain eBook from Library counter)
TI  - Customer relationship management : concept, strategy, and tools
SN  - 9783662553817
AV  - HF 5415
PY  - 2018///
PB  - Springer
KW  - Customer relations - Management
KW  - Big data
KW  - Leadership
N1  - 28370
N2  - http://library.help.edu.my
UR  - https://helpliveedu.sharepoint.com/:f:/s/LibraryRepository/Eo5nn-svgqZEvtgqZhU6kS0BnbAB91QyDicjKoTjBfZxiQ?e=GnrSZR
ER  -