Zeithaml, Valarie A. <br/><br/>
Services marketing : integrating customer focus across the firm / 
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler 
 - 7th ed. 
 -  McGraw-Hill Education  2018 
<br/><br/>28426 
<br/><br/><label>ISBN: </label>9781260083521 
<br/><br/><label>Source: </label> Rec-2020-06-18 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Marketing<br/>Customer services<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD  / 9980.5