Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong, Marc Oliver Opresnik 
 - 18th global ed. 
 -  Pearson Education Ltd  2021 
<br/><br/>28446 
<br/><br/><label>ISBN: </label>9781292341132 
<br/><br/><label>Source: </label> Rec-2020-06-30 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF  / 5415