TY  - GEN
AU  - Hennig-Thurau, Thorsten
AU  - Houston, Mark B.
AU  - Springer - (Obtain eBook from Library counter)
TI  - Entertainment Science:Data Analytics and Practical Theory for Movies, Games, Books, and Music
SN  - 9783319892924
AV  - P 96
PY  - 2019///
PB  - Springer International Publishing
KW  - Media Management
N1  - 28514
N2  - https://library.help.edu.my
ER  -