TY  - GEN
AU  - Brymer, Chuck.
TI  - (The) nature of marketing : marketing to the swarm as well as the herd
SN  - 9780230203365
AV  - HF 5415
PY  - 2009///
PB  - Palgrave Macmillan
KW  - Market segmentation
KW  - Marketing
N1  - 28640
ER  -