TY  - GEN
AU  - Hemann, Chuck
AU  - Burbary, Ken
AU  - BC
TI  - Digital marketing analytics : making sense of consumer data in a digital world
SN  - 9780789759603
AV  - HF 5415.1265
PY  - 2018///
PB  - Pearson Education Ltd.
KW  - Internet marketing
KW  - Digital media
KW  - Social media
KW  - Marketing - Management
N1  - 28712
ER  -