Principles of marketing / 
Phil T. Kotler ... [et al.] 
 - 8th ed. 
 -  Pearson Education Limited  2019 
<br/><br/>28778 
<br/><br/> http://library.help.edu.my/ 
<br/><br/><label>ISBN: </label>9781292269603 
<br/><br/><label>Source: </label> Rec-2020-10-15 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF  / 5415