Keller, Kevin Lane <br/><br/>
Strategic brand management : building, measuring, and managing brand equity / 
Kevin Lane Keller, Vanitha Swaminathan 
 - 5th global ed. 
 -  Pearson Education Ltd.  2019 
<br/><br/>28803 
<br/><br/> http://library.help.edu.my/ 
<br/><br/><label>ISBN: </label>9781292314990 
<br/><br/><label>Source: </label> Rec-2020-11-25 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Management
<br/><br/><label>LC Class. No.: </label>HD  / 69