TY  - GEN
AU  - Keller, Kevin Lane
AU  - Swaminathan, Vanitha
AU  - ProQuest LibCentral
TI  - Strategic brand management : building, measuring, and managing brand equity
SN  - 9781292314990
AV  - HD 69
PY  - 2019///
PB  - Pearson Education Ltd.
KW  - Brand name products - Management
N1  - 28803
N2  - http://library.help.edu.my
UR  - https://helpliveedu.sharepoint.com/:f:/s/LibraryRepository/Ekif_yETokBOks-FgBGgf0ABXTt2IZmYSlQSIbVwymA1QQ?e=4UGJjp
ER  -