TY  - GEN
AU  - Wirtz, Jochen
AU  - Lovelock, Christopher H.
AU  - ProQuest LibCentral
TI  - Essentials of services marketing
SN  - 9781292090061
AV  - HD 9980.5
PY  - 2017///
PB  - Pearson Education Limited
KW  - Service industries - Marketing
KW  - Business and Management
N1  - 28834
N2  - http://library.help.edu.my
UR  - https://helpliveedu.sharepoint.com/:f:/s/LibraryRepository/EkNLudk4XrFOpmzxVuWhdm4BZHTQkb2K7lz2dqMNodHcew?e=MJl7Vw
ER  -