TY  - GEN
AU  - Buzzell, Robert D.; Quelch, John A.; Bartlett, Christopher A.
TI  - Global marketing management : cases and readings
AV  - HF1416 Glo.
PY  - 1995///
PB  - Addison-Wesley
KW  - Export marketing - Management
KW  - Export marketing - Management - Cases studies
N1  - 5741
ER  -