Churchill, Gilbert A. <br/><br/>
Marketing research : methodological foundations / 
Gilbert A. Churchill. 
 - 6th ed. 
 -  Dryden Press  1995. 
<br/><br/>5742 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / Chu.