TY  - GEN
AU  - Clow, Kenneth E.
AU  - Baack, Donald
AU  - 1.PP 2.EMO
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9781292411217
AV  - HF 5415.123
PY  - 2022///
PB  - Pearson Education
KW  - Communication in marketing
KW  - Advertising
N1  - 29479
ER  -