Malhotra, Naresh K. <br/><br/>
Marketing research : an applied orientation / 
Naresh K. Malhotra 
 - 7th ed. 
 -  Pearson Education  2020 
<br/><br/>29483 
<br/><br/><label>ISBN: </label>9781292265636 
<br/><br/><label>Source: </label> Rec-2022-11-29 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research - Methodology
<br/><br/><label>LC Class. No.: </label>HF  / 5415.2