Wirtz, Jochen <br/><br/>
Essentials of services marketing / 
Jochen Wirtz 
 - 4th ed. 
 -  Pearson Education Limited  2023 
<br/><br/>29488 
<br/><br/><label>ISBN: </label>9781292425191 
<br/><br/><label>Source: </label> Rec-2022-11-29 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Marketing<br/>Business and management
<br/><br/><label>LC Class. No.: </label>HD  / 9980.5