TY  - GEN
AU  - Wirtz, Jochen
AU  - PP
TI  - Essentials of services marketing
SN  - 9781292425191
AV  - HD 9980.5
PY  - 2023///
PB  - Pearson Education Limited
KW  - Service industries - Marketing
KW  - Business and management
N1  - 29488
ER  -