Gomez, Jorge David Fernandez <br/><br/>
Strategic advertising mechanisms : from copy strategy to iconic brands / 
Jorge David Fernandez Gomez 
 -  Intellect Books  2021 
<br/><br/>29554 
<br/><br/> http://library.help.edu.my/ 
<br/><br/><label>ISBN: </label>9781789384321 
<br/><br/><label>Source: </label> Rec-2022-12-19 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics - Advertising & Promotion<br/>Business & Economics - Marketing - General Psychology - Cognitive Psychology & Cognition
<br/><br/><label>LC Class. No.: </label>HF  / 5823