TY  - GEN
AU  - Gomez, Jorge David Fernandez
AU  - ProQuest LibCentral
TI  - Strategic advertising mechanisms : from copy strategy to iconic brands
SN  - 9781789384321
AV  - HF 5823
PY  - 2021///
PB  - Intellect Books
KW  - Business & Economics - Advertising & Promotion
KW  - Business & Economics - Marketing - General Psychology - Cognitive Psychology & Cognition
N1  - 29554
N2  - http://library.help.edu.my
UR  - https://helpliveedu.sharepoint.com/:f:/s/LibraryRepository/Ek2pgbD97EFClgXaXL--v18B1YSP1JVTjtQaYoldYJt9Cw?e=I2e5dc
ER  -