Katz, Helen E. (The) media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen E. Katz - 8th ed. - Routledge, Taylor & Francis Group 2022 29682 ISBN: 9780367775568 Source: Rec-2023-02-07 Subjects--Topical Terms: Advertising media planningMultimedia systems LC Class. No.: QA / 76.575