TY - GEN AU - Katz, Helen E. AU - EMO TI - (The) media handbook : a complete guide to advertising media selection, planning, research, and buying SN - 9780367775568 AV - QA 76.575 PY - 2022/// PB - Routledge, Taylor & Francis Group KW - Advertising media planning KW - Multimedia systems N1 - 29682 ER -