Kerin, Roger A. <br/><br/>
Marketing / 
Roger A. Kerin, Steven W. Hartley 
 - 16th ed. 
 -  McGraw-Hill Education  2022 
<br/><br/>29746 
<br/><br/><label>ISBN: </label>9781265111946 
<br/><br/><label>Source: </label> Rec-2023-03-07 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF  / 5415