(The) Marketing initiative : Economic and Social Research Council studies into British marketing / 
edited by John Saunders. 
 -  Prentice Hall  1994. 
<br/><br/>5806 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Great Britain.
<br/><br/><label>LC Class. No.: </label>HF5415.12  / G7Mar.