Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong, Sridhar Balasubramanian 
 - 19th ed. 
 - Harlow, UK  Pearson Education Ltd  2024 
<br/><br/><label>ISBN: </label>	9781292449364 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415 Kot